2019 Taoyuan Flower Festival 桃園花彩節

"Taoyuan Flower Festival" has entered its fifth session. Since the first session, it has attracted a large number of people to make pilgrimages every year. It has successfully created the brand image of Taoyuan flowers attracting millions of visitors, including "Taoyuan Calla Lily Festival" (March-April every year) and the "Taoyuan Mesona Flower Festival" (November-December), which has become a must visit flower event. The mayor of Taoyuan, Cheng Wen-tsan, said that Taoyuan is the main production area of mesona flowers in Taiwan, but little is known about it. Thanks to the "Taoyuan Flower Festival,"  we have activated the winter fallow farmland, kept the farmland fertile, allowed the flower fields bloom one after another, combined the installation art and local collaboration, taken the land as the canvas, and introduced the concept of "local production and consumption" by marketing and selling Taoyuan mesona flowers, local agricultural products, and  promoted leisure agriculture development in this city. In recent years, we placed emphasis on the concept of "local creation", guiding the transformation and exposure of local leisure agricultural areas, further promoting urban and rural development, the regeneration of tourism economy, and promoting the beautiful vision of "one flower in one rest area" in Taoyuan.

「桃園花彩節」至今已邁入第五屆，從第一屆開始，每年都吸引大量民眾前來朝聖，成功打造桃園花海品牌形象，孕育出許多百萬人氣的特色花海，包括「桃園彩色海芋季」(每年3-4月間)及緊接到來的「桃園仙草花節」(11-12月間)，儼然已成為群眾必訪的花海活動之一。桃園市長鄭文燦表示，桃園市是台灣草花的主要生產地區，但卻鮮為人知。透過「桃園花彩節」活化冬季休耕田，保持農地肥沃與地力，讓花海陸續綻放，並結合裝置藝術、在地合作，以大地為畫布，同時導入「在地生產、消費」觀念，行銷販售桃園草花、在地農產品、加強推廣本市休閒農業發展。近年更強調「地方創生」概念，輔導在地休閒農業區轉型、曝光，進一步促進城鄉發展、觀光經濟再生，帶動桃園一休區一花卉的美麗願景。